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A brief overview of the of the email
marketing project undertaken for GE Capital in the Autumn
of 2003.
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- We designed the email
to the with the assistance of the Nottingham
River Peincess Staff.
- We uploaded the email
to our bullet proof server and sent the emails
in one batch (taking about an hour).
- The email database
was targeted at a specific area covering the
businesses in Nottingham, Derby and Leicester.
- There were over 50
incoming enquiries which resulted in many corporate
and individual bookings.
- The email marketing project
paid for itself several times over and the bookings
increased dramatically for what otherwise would
have been a quiet time of year for the company.
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