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A brief overview of the of the email
marketing project undertaken for The Loan Factory in
the Winter of 2003.
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- We designed numerous
emails to the specification of The Loan Factory
and agreed on the dates to send the email batches.
- We uploaded the emails
to our bullet proof server and sent them over
three batches, 50,000 emails in each batch,
with each batch receiving a different email
in an attempt to see which email was achieving
the best response rates.
- We received on average
one inquiry per 1000 emails sent, although one
of the emails generates twice the results either
of the others achieved.
- The incoming inquires
generated a substantial amount of business for
the Loan Factory.
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