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A brief overview of the of the email
marketing project undertaken for Kiss Loans in early
2004.
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- We designed the email
to the specification of Kiss Loans and agreed
on the date to send the emails.
- We uploaded the email
to our bullet proof server and sent the emails
in one batch (taking about an hour).
- We received over 50
incoming enquiries which were a combination
of loan applications and mortgage applications
within 3 days of the campaign, which were forwarded
to Kiss Loans.
- The email marketing project
generated several mortgage applications, for
which the commissions on any one of the inquiries
are substantially higher than the cost of the
whole campaign. Kiss Loans saw a return of over
ten times their initial investment for the campaign.
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