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A brief overview of the of the email
marketing project undertaken for H2O Water Coolers in
the summer of 2003.
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- We designed the email
to the specification of H2O water coolers and
agreed on the date to send the emails.
- We uploaded the email
to our bullet proof server and sent the emails
in one batch (taking about an hour).
- We received over 80
incoming enquiries within 3 days of the campaign,
which were forwarded to H2O Water Coolers.
- The incoming enquires
resulted in a total of 17 new customers which
generated over £50,000 in new revenue
in the first year.
- The mail marketing project
also generated 3 new customers which are ongoing
contacts such as property developers who have
used H2O products on multiple projects.
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