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A brief overview of the of the email
marketing project undertaken for Angel Water Coolers
in the Summer of 2003.
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- We designed the email
to the specification of Angel Water coolers
and agreed on the dates to send the emails,
however it depended on the weather conditions
being very hot as this is when best response
rates can be achieved.
- We uploaded the email
to our bullet proof server and sent the emails
in two batches.
- We received approximately
one in one thousand responses, the campaign
was extremely successful for a product which
has seen traditionally low response rates with
other forms of marketing.
- The incoming enquires
resulted in a large instant boost in profits
with ongoing income also being generated.
- The email marketing project
also raised awareness of the product in the
chosen region and highlighted a free trial offer
being run at that time.
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